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Apple

Apple iPhone 13 (256GB) – Midnight

Item S200727384
OMR 428.400

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Filmmakers use a technique called rack focus shifting focus from one subject to another to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.


Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.

Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.

You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that. Cinematic mode shoots in Dolby Vision HDR

A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colours while keeping skin tones natural

Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.

Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colours. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!

Super-bright
Our OLED display gets 28% brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1,200 nits for HDR content. You’ll notice bright whites, true blacks and every shade in between. Yet the display conserves power better than ever.

Super-colourful
iPhone 13 features a cinema standard wide colour gamut, displaying colours just as filmmakers intended. And with precise colour accuracy, everything on the screen looks remarkably natural.

Super-sharp
The Super Retina XDR display has an ultra-high pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.

In touch. In the moment
iOS 15 lets you keep the conversation going while sharing movies, music or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions and more.

Multiply the magic
Everything you love about your iPhone gets even better when you use it with a Mac, iPad or Apple Watch. It all just works together — seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.


Go Global, Guaranteed Your iPhone Anywhere
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